Claude optimization means preparing your website so Anthropic’s assistant can find it when it searches the web, understand it and cite it. What matters is access for the Claude-SearchBot and Claude-User crawlers, presence in the search index Claude relies on, and clear, well-argued content.
SEO for Claude
Claude optimization: get cited by Anthropic's assistant
What Anthropic's assistant relies on
How does Claude search the web?
When it needs current information, Claude searches the web and cites its sources with links. Anthropic lists Brave Search among the providers of this feature, and public analyses show a large overlap between the sources Claude cites and Brave results. Claude is popular with professionals and B2B buyers who use it for in-depth research and comparisons.
Claude-SearchBot
The crawler that indexes pages for Claude search. Blocking it reduces your visibility.
Claude-User
The visits made when a user asks Claude to read a specific page.
ClaudeBot
The crawler used for model training. It can be blocked separately from search.
Cited sources
When Claude searches the web, it shows links to the pages it took information from.
The essentials
What does a website need for Claude to cite it?
Claude prefers sources that are clear, well reasoned and easy to verify. We check for:
- Crawler access. Claude-SearchBot and Claude-User are allowed in robots.txt and not stopped by the firewall.
- Presence in search indexes. The site is well indexed in the engines that feed Claude search, Brave included.
- Reasoned content. Complete explanations, comparisons and sourced data that hold up in a detailed analysis.
- Pages for B2B buyers. Case studies, work processes and specifications that professionals look for.
- Consistency. The same company details on your website, your profiles and in directories.
What we actually do
What is included in Claude optimization?
Claude visibility test
We ask Claude your customers' questions and record which sources and companies appear.
Crawler access
We set up robots.txt for search and, if you prefer, block training only.
Brave Search visibility
We check how your site appears in Brave, the engine associated with Claude search.
Content built for research
Detailed guides and comparisons with verifiable data and clear sources.
Mentions and authority
Getting your company into the articles and rankings AI assistants cite.
Monthly tracking
We repeat the test every month and report what changed.
How we work together
How do we work on Claude visibility?
- The question list. We pick the questions your customers, especially B2B buyers, ask an AI assistant.
- The baseline test. We record what Claude answers today and which sources it uses.
- Optimization. We fix crawler access and add the content that is missing.
- Monthly report. We compare the answers from one month to the next.
This service is part of our AI search optimization, which covers ChatGPT, Gemini, Claude and Perplexity. Package prices are listed on our SEO pricing page.
Short answers
Claude optimization FAQ
Does Claude search the internet on its own?
Yes. When web search is on, Claude looks up current information and shows the sources it used, with links to the pages.
What is the difference between ClaudeBot and Claude-SearchBot?
ClaudeBot collects content for model training, while Claude-SearchBot indexes pages for search. You can treat them separately in robots.txt.
Why does Brave Search matter for Claude?
Anthropic lists Brave Search among the providers of its web search feature, so how your site appears in Brave can influence which sources Claude uses.
Is Claude optimization worth it for my business?
It pays off most for B2B companies and professional services, where buying decisions follow research and comparisons that are now often done with an AI assistant.
The first step is free
Want to know if Claude cites your business?
We run a free audit and show you how Claude answers your customers’ questions and which sources it relies on in your field.
