AI search optimization (GEO) means preparing your website and content so that ChatGPT, Gemini, Perplexity and Google AI Overviews can understand it, trust it and recommend it in their answers. It starts with solid technical SEO and continues with pages that answer your customers’ questions directly.
GEO and AEO for growing businesses
AI search optimization: show up in ChatGPT, Gemini and AI Overviews
Generative Engine Optimization
What is AI search optimization (GEO)?
GEO is the work of turning a website into a source that AI-powered engines can read, understand and cite. Classic SEO aims for a position in a list of links. GEO aims for a mention inside the generated answer, where the customer is handed two or three company names and nothing else.
ChatGPT
The most widely used AI assistant. It recommends companies and services right inside the conversation.
AI Overviews
The Google-generated summary shown above the regular results.
Gemini
Google's assistant, built into Android, Chrome and Workspace.
Perplexity
An answer engine that always cites the sources it used.
Each platform has its own page: ChatGPT optimization, Gemini optimization, Claude optimization and Perplexity optimization.
What AI assistants look at
How do ChatGPT and Gemini decide which companies to recommend?
AI assistants do not keep a list of favourite companies. They look for information in credible sources and summarize it. In practice, what matters is:
- Your Google rankings. Pages that rank well are read and cited more often.
- Direct answers. A paragraph that fully answers one question can be lifted as it is.
- Mentions elsewhere. Articles, rankings, reviews and directories that feature your company.
- Structured data. Markup that states plainly what your company is, what it offers and where it is based.
- Consistency. The same name, the same services and the same contact details everywhere.
What we actually do
What does AI search optimization include?
AI visibility audit
We check how ChatGPT, Gemini and Perplexity answer your customers' questions and who shows up instead of you.
Technical groundwork
AI crawlers can access the site, important text sits in the HTML and pages load fast.
Content written to be cited
Direct answer first, headings phrased as questions, lists and tables, the formats AI picks up most easily.
Structured data and entity
Markup for your company, services, reviews and FAQs, so your brand is recognized as an entity.
Mentions and authority
Getting your company into articles, rankings and directories, the sources AI draws its information from.
Monthly tracking
Every month we track which answers mention your brand and report what changed.
Three approaches that work together
What is the difference between SEO, GEO and AEO?
SEO
Aims for the highest possible positions in Google and Bing. It is the foundation the other two are built on.
GEO
Aims for mentions and citations in answers generated by ChatGPT, Gemini, Perplexity and AI Overviews.
AEO
Aims for direct answers to questions: featured snippets, People also ask and voice assistants.
We handle them together: without SEO, a site lacks the visibility GEO and AEO depend on.
How we work together
How do we work?
- Starting analysis. We see where your company appears today in Google and in AI answers.
- The question list. We agree on the questions your customers ask before they buy.
- Website optimization. We fix the technical side and rewrite the pages that need to answer those questions.
- External mentions. We build your company’s presence in the sources AI reads.
- Monthly report. We show you what changed in Google and in AI answers.
Package prices are listed on our SEO pricing page.
Short answers
AI search optimization FAQ
How long before a site appears in AI answers?
Usually a few months. AI assistants rely on sources that are already indexed and ranking, so a site that climbs in Google is also more likely to be cited by AI.
Does AI optimization replace classic SEO?
No. AI optimization is built on top of SEO. A slow or unindexed site will not be recommended by Google or by ChatGPT.
Can I see whether ChatGPT already recommends my company?
Yes. At the start we show you which answers mention your brand, which competitors are cited and which sources AI assistants use in your field.
Which businesses benefit most?
Service firms, clinics, online stores and B2B companies whose customers compare options before buying, especially when their questions start with which is the best or how do I choose.
The first step is free
Want to know if AI recommends your business?
We run a free audit and show you where your company appears today, in Google and in AI answers, and what needs to change for it to be recommended.
